Every launch comment answered
Every buying question gets the product link and the answer straight away, even when a drop brings in comments faster than anyone can type.
“How much?” at midnight should get the price at midnight
“How much?” and “link please” are people trying to buy. Askenly answers in seconds with the product link as a button, answers sizing and shipping from your saved answers and can follow up by email, so fewer shoppers drift off before checkout.Askenly answers “how much?” and “link?” in seconds with the product link, plus sizing and shipping answers from your FAQ.
Example conversationLINK
How much is the serum? Link?
It’s right here, with every size and price. Tap the button to open it in the shop.
Sound familiar?
If any of these happened this month, this page is for you.
- “Link?” under your product Reel, and you replied the next afternoon.
- Sizing and shipping questions you’ve answered a hundred times.
- A shopper who asked, heard nothing and bought somewhere else.
Is Askenly right for you?
Better to know now than after you’ve set it up.
It’s for you if
- Shoppers ask for links, prices, sizing and shipping in your comments and DMs.
- You want the product link sent as a button the moment someone asks.
- You want follow-up emails that stop as soon as someone clicks.
It isn’t for you if
- You want a storefront inside Instagram. Askenly sends people to your own shop.
- You need the tool to take the payment itself.
- You want to message people who never contacted you.
More orders from the posts you already have
Buying questions get answered the moment they’re asked, without adding staff.
Five questions, answered once
Price, sizing, shipping, returns, restock. Save each answer once and your team only handles the messages that need a person.
The link lands before they scroll
The DM arrives while your post is still on their screen. An email follow-up brings back people who didn’t buy yet.
Why shops lose sales in the comments
When a product post does well, the comments fill with the same three questions: price, link, shipping. Answering each one by hand takes hours, and every hour a question waits gives the shopper time to buy somewhere else.
Askenly answers them in the DM, where you can send a link they can tap. The product page opens in one tap from their inbox, and checkout happens on your own store, exactly as it does today.
What shops automate
Product links on request
A keyword on a product post sends that product’s link straight to the DM.
Drops and restocks
One keyword for a whole drop, with each product as its own button.
Price, sizing and shipping
Save your answers once. Questions without an answer go to a person instead of a vague reply.
Unique discount codes
Comment CODE and each person gets their own code from the list you add. When the list runs out, the chat comes to you.
Clicked but didn’t buy
An extra email for people who tapped your link and didn’t buy, on Growth and Scale.
Wholesale and collabs
Enquiries move straight to your Inbox with the reason.
Email follow-ups that stop at the right time
With the Get more sales goal (Growth and Scale), the DM asks for an email address, confirms it in the chat and saves it to the contact. A short email sequence then follows up over the next days.
The sequence stops when someone clicks a link in it or buys. Send purchases from Shopify, Stripe or your own checkout to your conversion address, found on the automation’s page, and each sale ends that person’s emails and shows as revenue on the automation. Opens don’t count, because some mail apps open every email automatically.
Example conversationCODE
CODE
Happy to send it. What’s your email? Your code arrives as soon as you reply.
Message volume by plan
Shops with busy launches usually need Growth or Scale.
| Plan | Price | DMs a month | Live automations | Instagram accounts | Teammates |
|---|---|---|---|---|---|
| Free | Free | 1,000 | 3 | 1 | 1 |
| Starter | $19 a month | 12,000 | 10 | 3 | 1 |
| Growth | $39 a month | 75,000 | 30 | 8 | 2 |
| Scale | $77 a month | 1,000,000 | Unlimited | Unlimited | 10 |
Answer questions in the words your customers use
Your FAQ automation answers when a message matches a saved question. Write the questions the way people actually ask them in DMs: “do you ship to the UK”, “what size should I get”, “is this back in stock”. Then write the answers the way you’d reply yourself, short and specific.
Questions that don’t match go to your team instead of getting a vague reply, so customers never feel stuck talking to a bot.
Set up product DMs for a launch
Write your FAQ answers first
Price, sizing, shipping times and returns, in the words you use in DMs.
Create one automation per product post
Or one for the whole drop, with each product as its own button.
Add email capture
On the drop automation (Growth and Scale), so you can follow up with people who didn’t click yet.
Test from a second account
Check every button opens the right product page.
Watch the Inbox on launch day
Questions your FAQ can’t answer arrive there with the reason.
Keep checkout on your own store
Askenly doesn’t take payments or host products. Every product link opens your own store, so your prices, stock, discounts and checkout stay exactly where they are. That also means Askenly works the same whatever platform your shop runs on.
E-commerce questions
Can customers check out inside the DM?
No. DMs send people to your own store with a link button. Checkout stays on your site.
Does it work with any store?
Yes. Any product page with a link works, whatever platform your shop runs on.
How many messages can I send?
Up to 75,000 DMs a month on Growth and 1,000,000 DMs on Scale.
Can my team answer the questions automations can’t?
Yes. Those chats move to the shared Inbox, where teammates can reply or start from an AI draft.
Can I see the sales Instagram brings in?
On Growth and Scale, yes. Send purchases from Shopify, Stripe or your own checkout to your conversion address and the automation’s page shows the revenue it brought in.
Start free today
Connect Instagram and publish your first automation in a few minutes. No card needed.