Welcome to Askenly
Askenly answers your Instagram comments, Story replies and DMs for you. It sends the link people asked for, books appointments, collects emails and answers common questions, and hands a chat to your team when a person is needed.Askenly answers your Instagram comments and DMs, books appointments and hands a chat to your team when a person is needed.
Core concepts
The preview above is a real automation in miniature. A trigger (someone comments GUIDE) starts it, an action (a DM with a button) answers them, and the next step saves them to your contacts. Every automation in Askenly is built from those three parts. You connect Instagram once, choose a goal, and Askenly runs the steps on its own servers, day and night, while you watch the results and step into the conversations that need you.
See Automations for every trigger and step, or start from one of the Templates.
Key terms
The words used across the app and these guides.
| Term | What it means |
|---|---|
| Workspace | Your business in Askenly. It holds your Instagram accounts, team, automations, contacts, bookings and billing. Data never crosses between workspaces. |
| Channel | A connected social account. Instagram Business and Creator accounts today; Facebook and WhatsApp are coming soon. |
| Automation | A set of steps that runs on its own when its trigger fires, such as sending a DM with a link. |
| Trigger | What starts an automation: a comment with your keyword, a reply to your Story or a DM. |
| Keyword | The word people comment or send, such as GUIDE or PRICE. Capitals and surrounding words don’t matter. |
| Goal | The kind of automation: Deliver something, Book an appointment, Grow your audience, Get more sales or Answer questions. Each goal counts its own result. |
| Hand-off | Moving a chat to a person. The chat goes to Assigned in the Inbox with the reason, and automations pause for that person for 24 hours. |
| Contact | Someone who talked to your automations, booked or was added by hand, with their whole history. |
| Booking page | Your public page where people book your services, also used by Book automations in the DM. |
How a conversation flows
The same path runs under every automation, whatever its goal.
Someone starts it
They comment your keyword on a post or Reel, reply to your Story, or send a DM. Instagram only lets businesses message people who contacted them first, so every automation begins here.
Askenly replies in seconds
The opening DM goes out from your own Instagram account, in your words, usually with a button to tap.
The next step follows
The tap or reply sends the content, offers three open times, asks for an email or answers the question, depending on the goal.
The person is saved
They become a contact with the conversation, any email or booking, and the source that brought them in.
A person steps in when needed
If they ask for someone, or the automation can’t help, the chat moves to your Inbox and automations pause for them.
You see what it produced
Each automation’s page shows DMs delivered, qualified leads and its goal result, and Analytics shows the whole picture.
What you can automate
Every automation starts from one of five goals. You can run several at once, on different posts and keywords.
Deliver something
Send a guide, link, playlist or unique discount code to everyone who comments or replies. Clicks on your link buttons are counted per person.
Book an appointment
Offer your next three open times in the DM. A reply of 1, 2 or 3 books it, and the confirmation and reminders go out by email.
Grow your audience
Turn Story replies and comments into followers, with an optional follow ask, tag-a-friend comments, Story-mention unlocks and giveaways.
Get more sales
Ask for an email in the DM and follow up with a short email sequence that stops on a click, a purchase or a reply (Growth and Scale).
Answer questions
Reply to common questions from your saved answers, with tolerance for typos, and hand anything else to a person.
Schedule posts
Publish posts, carousels, Reels and Stories at the time you pick, with an automation that starts the moment each post goes live.
Get started: three steps to your first results
- Create your first automationSend a link, guide or offer to everyone who commentsDone
- Add an appointment serviceLet people book from your DMsTo do
- Schedule a postPlan your next post and link an automation to itTo do
Where things live in the app
| Section | What you do there |
|---|---|
| Home | See Business Momentum and, while you’re setting up, the Get started cards. |
| Inbox | Answer chats handed to a person, including replies to your sales emails, with AI drafts. |
| Automations | Create, switch on, test and review automations, each with its own results page. |
| Schedule | Plan and publish Instagram posts, carousels, Reels and Stories. |
| Contacts | See everyone who talked to you, with status, tags and history. Import and export CSV. |
| Appointments | Set up services and availability, connect a calendar and manage bookings. |
| Analytics | Conversations, leads and appointments over time, top content and automation results. |
| Settings | Business profile, channels, team, notifications, customer emails, billing, account and preferences. |
Who uses Askenly
Creators use it when a Reel takes off and hundreds of people comment for the link. Every one of them gets it within seconds, at 3am as well as at noon, and the creator spends the evening on the next video instead of pasting links.
Coaches and consultants use Book an appointment so a comment turns into a discovery call without a single “does Tuesday work?” message. Salons and studios use it for the same reason, plus Answer questions for “how much is a cut?” and “where are you?”.
Online shops answer “link?” and “how much?” with the product page as a button, and use Get more sales to follow up by email with people who didn’t buy straight away. Agencies run several client accounts from one workspace, or give each client a workspace of their own.
How Askenly stays inside Instagram’s rules
Askenly connects through Instagram’s official API with Instagram’s own sign-in, so it never sees your password. It only messages people who contacted you first and only within 24 hours of their last message, which is the window Instagram allows. Follow-ups that would land later are skipped.
Messages go out at a steady pace within your plan’s per-minute rate, and each one is sent at most once: if Instagram doesn’t confirm a send, Askenly checks before trying again instead of sending a duplicate. Anyone who sends STOP gets no more automated messages until they send START.
People stay in charge
Automations handle the repetitive part. When a conversation needs judgement, Askenly hands it over: someone asks for a person, a question has no saved answer, no booking time suits, or a list of codes runs out. The chat arrives in the Inbox with its reason, owners and admins get an email, and automations stay quiet for that person for 24 hours while you talk.
AI in the Inbox only drafts. A suggested reply fills the composer with an answer written from your own business details, and you decide whether to send it. On paid plans you can let the business assistant answer questions on its own; anything your profile doesn’t cover still goes to a person.
Your data
Everything in a workspace belongs to that workspace. Database rules check membership on every read and write, so nobody in another workspace can see your contacts, chats or bookings, and Instagram access tokens are stored encrypted where no browser can read them.
Disconnecting an Instagram account deletes its token and keeps its history, so you can connect it again later and pick up where you left off. Contacts and bookings can be exported as CSV files whenever you need them in another tool, and Remove permanently deletes one disconnected account’s records, 7 days after you confirm.
Plans at a glance
Every workspace starts on Free with no card. Paid plans are month to month.
| Plan | Price | DMs a month | Live automations | Instagram accounts |
|---|---|---|---|---|
| Free | Free | 1,000 | 3 | 1 |
| Starter | $19 a month | 12,000 | 10 | 3 |
| Growth | $39 a month | 75,000 | 30 | 8 |
| Scale | $77 a month | 1,000,000 | Unlimited | Unlimited |
Plans, limits and billing lists bookings, posts, teammates and AI drafts for each plan.
Your first week
A realistic order for setting up, one small step a day.
- Day 1
Connect and send your first DM
Sign up, answer the three onboarding questions, connect Instagram and publish a Deliver something automation on a post that already gets comments. Test it from a second account.
- Day 2
Fill in your business profile
Add your description, hours and business knowledge in Settings → Business profile. Booking, Inbox drafts and the business assistant all read from it.
- Day 3
Add a second goal
If people ask when you’re free, set up a service and a Book an appointment automation. If they ask the same questions, add Answer questions.
- Day 4
Invite your team
Invite the people who answer DMs as members, and check that owners and admins get hand-off emails.
- Day 5
Schedule next week’s posts
Plan posts in Schedule and link an automation to each, so the first comments get a reply as soon as they go live.
- Day 7
Read the results
Open Analytics and each automation’s page. Keep what works, and change one message or keyword where taps are low.
Introduction questions
Do I need any technical skills?
No. You build automations by filling in a form with a live preview, and connecting Instagram is a sign-in on Instagram’s own screen.
Will my followers know it’s automated?
Messages come from your own account in your own words. Write them the way you’d reply yourself, and step in from the Inbox when a real conversation starts.
Can I try it before paying?
Yes. The Free plan needs no card and includes 3 live automations and 1,000 DMs a month.
What if I only use Instagram for a few posts a month?
That’s enough. One automation on one post is a good start, and it keeps working on that post for as long as people comment.
Where to go next
New to Askenly
Start with Quickstart, then Connect your account and Create your first automation. Together they take about ten minutes.
Taking bookings
Read Appointments for services, availability, calendar sync and customer emails, then build a Book an appointment automation.
Working as a team
Inbox & Leads covers hand-offs and replies; Team & settings covers roles, notifications and your business profile.
Connecting an AI assistant
The MCP server guide shows how to connect Claude to your workspace and what each plan allows.
Publishing content
Schedule posts covers posts, carousels, Reels and Stories, first comments and linking an automation before a post goes live.
Something isn’t working
Troubleshooting walks through comments that got no DM, connection messages, missing booking times and failed posts.
Connected channels
Askenly works with the accounts you connect, and a workspace can hold several Instagram accounts, each with its own contacts, chats and automations. Each channel has its own guide:
Getting help
Stuck on something? Start with Troubleshooting, which covers comments that got no DM, connection messages, missing booking times and failed posts, or check the Frequently asked questions. Signed-in customers can also run Help → System health, which checks your Instagram connection and automations and can test a comment. If you see an error screen, note the Error ID it shows and include it when you contact us.